Privacy Policy

In the following we explain how we handle your personal data.

Information about the person responsible

Responsible within the meaning of data protection laws is:

HalloDeutschschule GmbH
Fabrikstrasse 10

8005 Zürich

Telefon: 044 211 66 55
E-Mail: kontakt@hallodeutschschule.ch

Information about the Data Protection Officer (DPB)

§ 1 Your data subject rights

You can exercise the following rights at any time under the contact details provided:

Information about your data stored with us and its processing,
Correction of incorrect personal data,
Deletion of your data stored with us,
Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations,
Objection to the processing of your data by us and
Data portability, provided that you have consented to the data processing or have concluded a contract with us.

If you have given us your consent, you can revoke it at any time with effect for the future. You can contact a supervisory authority at any time with a complaint, e.g. B. to the competent supervisory authority of the federal state of your residence or to the authority responsible for us as the responsible body.

§ 2 Information about your right of objection

Right of objection related to individual cases
You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which takes place on the basis of Art. 31 DSG (data processing on the basis of a balance of interests); this also applies to profiling based on this provision.

If you object, we will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.

Recipient of an objection
The objection can be made informally with the subject "Objection" stating your name, address or other identification features to the above-mentioned contact address.

Processing on the website

§ 3 Server-Logfiles

(1) Type and purpose of processing: When you access our website, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the like.

They are processed in particular for the following purposes:

Ensuring a problem-free connection of the website
Ensuring smooth use of our website
Ensuring and evaluating system security and stability, in particular for the detection of abuse
Ensuring an error-free presentation and optimization of our website

We do not use your data to draw conclusions about your person. However, we reserve the right to check the server log files retrospectively if concrete evidence points to illegal use.

(2) Legal basis: The legal basis for the processing is a predominantly legitimate interest in accordance with Art. 31 DSG in improving the stability and functionality of our website as well as ensuring system security and detection of abuse.

(3) Recipient: Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

(4) Third country transfer: There is no transfer to third countries. The data will be processed exclusively in the EU/EEA.

(5) Storage period: Data is stored in server log files in a form that allows the identification of the persons concerned, for a maximum period of 7 days; unless a security-relevant event occurs (e.g. A DDoS attack). In the event of such an event, server log files are stored until the security-relevant event is eliminated and fully clarified.

(6) Provision required or required: The provision of the aforementioned personal data is neither required by law nor by contract. However, without the IP address, the service and functionality of our website is not guaranteed. In addition, individual services and services may not be available or restricted.

§ 4 Contacting

(1) Type and purpose of processing: There is a contact form on our website, which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored.

At the time of sending the message, the following data is also stored:

Date and time of the request
URL from which the request was made

Contact is also possible via the e-mail addresses provided. In this case, the personal data of the user transmitted with the e-mail will be stored. These include the date and time of sending e-mail, e-mail address, IP addresses and information about the servers involved in the e-mail communication.

You can also contact us via the telephone number provided. We collect log data that includes your phone number and the duration of the call.

Regardless of the selected type of communication, we collect the content of your request. Your data will be stored for the purpose of individual communication with you.

(2) Legal basis: The processing of the data entered in the contact form takes place on the basis of a predominantly legitimate interest in accordance with Art. 31 DSG. Our legitimate interest in the processing of your data is the possibility of uncomplicated contact.

Se você entrar em contato conosco para solicitar uma oferta, os dados inseridos no formulário de contato serão processados para a implementação de medidas pré-contratuais (Art. 31 DSG). Se você não desejar mais processar seus dados para fins de marketing ou comunicação, poderá se opor a esse processamento a qualquer momento com efeito para o futuro ou cancelar a assinatura das comunicações correspondentes.

(3) Recipient: Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

(4) Third country transfer: Although personal data is primarily stored and processed in Europe, HubSpot , Inc. is located in the USA, therefore certain storage and processing may continue outside of Europe, including in the USA. HubSpot is certified under the EU-US Data Privacy Framework; data transfers to HubSpot are thus covered by the European Commission's adequacy decision for the USA.

(5) Storage period: Data will be deleted no later than 6 months after processing the request. If a contractual relationship is concluded, we are subject to the statutory retention periods. These are basically 6 or 10 years for reasons of proper accounting and tax requirements.

(6) Provision required or required: The provision of your personal data is voluntary. However, we can only process your request if you provide us with the required data and the reason for the request.

(7) Right to object: Read the information about your right to object in § 2 of this privacy policy..

§ 5 Transactional mails

(1) Type and purpose of processing: Transactional emails are automated emails sent through certain visitor actions or after business transactions. This is not a newsletter, but e-mails that are automatically sent based on your actions (e.g. order confirmation, registration confirmation, etc.).

(2) Legal basis: The processing takes place to fulfill a business relationship and on the basis of our legitimate interest in accordance with Art. Art. 31 DSG. We have a legitimate interest in sending transactional mails in order to increase customer loyalty and satisfaction.

(3) Recipient: Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website or for sending e-mails. With regard to the transfer of data to recipients outside our company, we only pass on necessary personal data in compliance with the applicable data protection regulations.

(4) Third country transfer: There is no transfer to third countries. The data will be processed exclusively in the EU/EEA.

(5) Storage period: We store this data in our systems until the legal retention periods have expired. In principle, these amount to 6 or 10 years for reasons of proper accounting and tax requirements.

(6) Provision required or required: The provision of your data is necessary for the fulfillment of the contract. Without sending transactional e-mails, we cannot offer you various services.

§ 6 Cookies

Like many other websites, we also use so-called "cookies". Cookies are small text files that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website.

Sie können die einzelnen Cookies oder den gesamten Cookie-Bestand löschen. Hierzu stellen die Anbieter Ihres Browser Ihnen detaillierte Informationen zur Verfügung.

§ 6a Technically necessary cookies

(1) Type and purpose of processing: We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

(2) Legal basis: The legal basis for the processing is a legitimate interest pursuant to Art. 31 GDPR.

(3) Recipient: Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

(4) Third country transfer: No third-country transfer takes place. The data is processed exclusively within the EU.

(5) Storage period: The data will be stored for up to 60 days.

(6) Provision required or required: The provision of the aforementioned personal data is neither legally nor contractually required. However, without this data, the service and functionality of our website cannot be guaranteed. In addition, individual services may be unavailable or restricted.

§ 6b Cookies that are not technically necessary

(1) Type and purpose of processing: We also use cookies to better tailor the content on our website to the interests of our visitors or to generally improve it based on statistical evaluations.

For information on which providers set cookies, please refer to the information below regarding the display, tracking, remarketing and web analytics technologies used.

(2) Legal basis: The legal basis for the processing is a legitimate interest pursuant to Art. 31 GDPR.

(3) Recipient: Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.

Weitere Empfänger entnehmen Sie bitte den unten aufgeführten Informationen zu den eingesetzten Darstellungs-, Tracking-, Remarketing- und Webanalyse-Technologien.

(4) Bereitstellung vorgeschrieben oder erforderlich: Of course, you can generally view our website without cookies. Web browsers are usually set to accept cookies. In general, you can disable the use of cookies at any time via your browser settings.

Please note that some features of our website may not function if you have disabled the use of cookies.

(5) Withdrawal of consent: If you do not wish your data to be processed further, you can object to this processing at any time with effect for the future.

(6) Profiling: For information on how we analyze the behavior of website visitors using pseudonymized user profiles, please refer to the information on the technologies used listed below.

§ § 7 External Tools

The following section contains information about the external tools integrated into our website.

§ 7a Borlabs Cookie

Borlabs Cookie ( Borlabs GmbH, Rübenkamp 32, 22305 Hamburg) for consent management for access from selected EU countries . This tool sets a technically necessary cookie ( borlabs -cookie) to store your cookie preferences.

The borlabs cookie stores the consents you gave when entering the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you revisit/reload the website, you will be asked for your cookie consent again.

§ 7b Google Ads with conversion tracking

(1) Type and purpose of processing: We use Google Ads. Google Ads is an online advertising program of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.

In addition, Google Ads uses web beacons, invisible graphics that allow Google to analyze clicks on this website, traffic on this website, and similar information. This results in an individual cookie, i.e., a small file, being stored on the website user's device.

This file stores the following information:

which websites the user visits, which content he is interested in
which offers the user clicked on
furthermore, technical information about the browser and operating system
referring websites
Visiting hours
Information on the use of the online service

Furthermore, we receive an individual " conversion cookie." The information collected with the help of this cookie is used by Google to create conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. We do not receive any data that would allow for the individual identification of website visitors. User data is processed pseudonymously within the Google advertising network. This means that Google does not store or process, for example, the name or email address of users, but rather processes the relevant data on a cookie-related basis within pseudonymous user profiles. From Google's perspective, this means that the ads are not managed and displayed for a specifically identified person, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization.

Conversion tracking also allows us to show ads to users who are likely to be interested in our services.

For conversion tracking and optimization, we use the Google Click Identifier (GCLID). Tracking is done using additional information in the URL, which allows us to identify which advertising campaign led the visitor to our site. This information is then stored in a cookie to recognize the user at a later time.

(2) Legal basis: The provision of your personal data is voluntary. If you do not wish your data to be processed further, you may object to this processing at any time with effect for the future. Consent can be withdrawn at any time.

(3) Empfänger der Daten: Our website is maintained by service providers who act as our data processors. All service providers are contractually obligated to treat your data confidentially.

Furthermore, the data will be shared with Google in this context.

(4) Third country transfer: The information generated by the cookie about your use of this website is generally transferred to and stored on a Google server in the USA. The European Commission has issued an adequacy decision for the USA for companies certified under the Data Privacy Framework. Google is certified under the EU-US Data Privacy Framework; therefore, the adequacy decision provides the legal basis for these transfers.

(5) Storage period: Data will only be processed in this context as long as the corresponding consent exists. Afterwards, it will be deleted.

(6) Provision required or required: The provision of your personal data is voluntary. If you do not wish your data to be processed further for marketing or communication purposes, you can object to this processing at any time with effect for the future or unsubscribe from corresponding communications. You will not experience any disadvantages if you do not give your consent or if you withdraw it . Without your consent, we cannot show you any advertisements.

(7) Right of withdrawal: You may withdraw your consent at any time with effect for the future.

§ 7c Google Remarketing

(1) Type and purpose of processing: This website uses the remarketing function of Google Inc. The operating company of the Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). This function serves to present interest-based advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the website visitor's browser, which makes it possible to recognize the visitor when they visit websites that belong to Google's advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor previously accessed on websites that use Google's remarketing function

(2) Legal basis: The legal basis for the processing is a legitimate interest pursuant to Art. 31 GDPR.

(3) Recipient: Recipients of the data may include technical service providers. Your data will be transmitted to Google in this context. Further information on data processing by Google can be found in Google's privacy policy ..

(4) Third-country transfer : Your personal data will be transferred to Google in the USA. To protect your data even after the transfer, we have concluded standard contractual clauses with the service provider.

(5) Storage period: The data will only be processed in this context as long as the corresponding consent exists.

(7) Withdrawal of consent: You can withdraw this consent at any time with effect for the future by refusing the acceptance of cookies in your browser settings.

§ 7d Google Analytics

(1) Type and purpose of processing: If you have given your consent, this website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses cookies that allow us to analyze your use of our website and draw conclusions about user behavior on our website.

The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. However, due to the activation of IP anonymization on this website, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of Hallo Deutschschule, Google uses this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage.

Further information on data processing by Google can be found at the following link: https://policies.google.com/privacy.

We use Google Signals: Google Signals are session data from websites and apps. With their help, we can collect additional information about website visitors who are signed in to their Google account and have enabled personalized advertising. By linking this data, we can deliver cross-device remarketing campaigns to these users.

(2) Legal basis: The legal basis for the processing is a legitimate interest pursuant to Art. 31 GDPR.

(3) Storage period: The data will be deleted as soon as you withdraw your consent or it is no longer required for the purpose for which it was collected. Deletion generally takes place 14 months after the data was provided.

(4) Recipients: We use technical service providers for the operation and maintenance of our website and for the evaluation of cookies, who act as our data processors.

Another recipient of the data is Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland). Google Ireland Limited uses Google LLC in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as a service provider.

(5) Third-country transfer: Your personal data will be transferred to Google in the USA. To protect your data even after the transfer, we have concluded standard contractual clauses with the service provider.

(6) Provision required or required: The provision of your personal data is voluntary; however, if you do not wish to have your data processed further, you may object to this processing at any time with effect for the future.

(7) Profiling: Using the tracking tool Google Analytics, we can evaluate the behavior of website visitors and analyze their interests. For this purpose, we create a pseudonymous user profile.

(8) Withdrawal of consent: You can prevent tracking by Google Analytics on our website by clicking this link . This will install an opt -out cookie on your device. This will prevent data collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains stored in your browser.

§ 7e Google Tag Manager

This website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is a solution that allows us to manage tags used for tracking and marketing through a single interface. It enables the quick deployment and updating of JavaScript and HTML tags on our website. The Google Tag Manager tool, which implements these tags, does not set cookies or collect any personal data. Rather, it merely serves to manage other services, such as Google Analytics. These services may, in turn, collect data.

Further information can be found on the following website: https://www.google.com/intl/de/tagmanager/use-policy.html.

§ 7f Facebook Pixel, Facebook Custom Audiences and Facebook Conversion Tracking

(1) Type and purpose of processing: We use the so-called “Facebook pixel” of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), within our online service.

The Facebook pixel allows Facebook to identify you as a visitor to our website and target you with advertisements (so-called "Facebook Ads"). We use the Facebook pixel to ensure that our Facebook Ads are only shown to Facebook users who have demonstrated an interest in our website or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Facebook (so-called "Custom Audiences "). We also use the Facebook pixel to ensure that our Facebook Ads are relevant to users' potential interests and are not perceived as intrusive.

Furthermore, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called " conversion "). For this, we use the Facebook Click ID: Based on the personalized URL, we can identify how the user arrived at our site. The data is stored in a cookie to enable user recognition.

(2) Legal basis: The legal basis for the processing is a legitimate interest pursuant to Art. 31 GDPR.

(3) Recipient: Each time you visit your profile, personal data, including your IP address, is transferred to Facebook. This personal data is generally stored by Facebook in the USA. Our company does not receive any information from Facebook that could be used to identify the data subject.

We have concluded a data processing agreement with Facebook for the processing of the data.

Furthermore, our data processors, for example in the areas of website design and hosting and customer management, may have access to the data. All data processors are contractually obligated to treat your data confidentially.

(4) Third country transfer: Facebook processes your data in the USA. Facebook has certified itself under the EU-US Data Privacy Framework; the data transfers to Facebook are therefore covered by the European Commission's adequacy decision for the USA.

(5) Storage period: Your personal data will only be processed in this context until the purpose of the processing no longer applies or until you withdraw your consent.

(6) Revocation: You can revoke your consent at any time with effect for the future. If you no longer wish to be tracked by the Facebook pixel and have your data used to display Facebook ads, you can deactivate this by adjusting the relevant settings at https://accountscenter.facebook.com/ad_preferences .
Alternatively, you can adjust your Facebook pixel preferences in our consent banner.

(7 ) Provision required or necessary: The provision of your personal data is voluntary; however, if you do not wish to have your data processed further, you may object to this processing at any time with effect for the future.

§ 7g Hubspot

(1) Type and purpose of processing: HubSpot is a software solution that covers various aspects of online marketing. These include email marketing, reporting, social media publishing, contact management, landing pages, and contact forms. The service is provided by HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA (" HubSpot ").

The relevant information is stored on the servers of the service provider HubSpot . We can use it to contact website visitors and to determine which of our company's services are of interest to them.

HubSpot processes your data can be found at the following link: https://legal.hubspot.com/privacy-policy.

(2) Legal basis: The basis is a legitimate interest pursuant to Art. 31 GDPR.

If you do not wish your data to be processed further for marketing or communication purposes, you can object to this processing at any time with effect for the future or unsubscribe from corresponding communications.

(3) Recipient: The provider HubSpot processes the access data on our behalf for the purpose of user analysis and statistical processing. We have concluded a corresponding data processing agreement with the provider for this purpose.

Within our company, only those departments that need your data to protect legitimate interests or process your request will have access to it.

§ 8 Final Provisions

(1) Data security (TLS): To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. TLS) via HTTPS.

(2) Changes to our Privacy Policy: We reserve the right to amend this Privacy Policy to ensure it always complies with current legal requirements or to reflect changes to our services, e.g., when introducing new services. The new Privacy Policy will then apply to your next visit.

(3) Data protection questions: If you have any questions about data protection, please send us an email to: kontakt@hallodeutschschule.ch